The journal / The roast

Coffee Roasting

Understand the alchemy of heat and time that transforms green beans into aromatic perfection.

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Roasting is where the magic happens — where green, grassy beans are transformed into the aromatic, flavorful coffee we know and love. Learn about roast profiles, the Maillard reaction, first and second crack, and how different roast levels unlock different flavor notes from fruity and bright to rich and chocolatey.

All the roast articles

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Light vs. Medium vs. Dark Roast: A Complete Flavor Guide

The roast

Mar 14, 20268 min read

Light vs. Medium vs. Dark Roast: A Complete Flavor Guide

Roast level is the single biggest factor in how your coffee tastes. Here's everything you need to know about light, medium, and dark roasts — and how to find your sweet spot.

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