Cortisol is your body's built-in wake-up hormone, and it naturally peaks about 30 to 45 minutes after you get up. That morning surge is doing the same job as caffeine: making you alert. Drinking coffee right at the peak means the caffeine has less to add, and some researchers believe it may also nudge your body toward building tolerance faster.
You may have heard the popular advice, spread widely by podcaster Andrew Huberman, to wait 90 to 120 minutes after waking before your first cup, so caffeine does not pile onto the cortisol peak. The idea caught on fast, but a 2024 scientific review found no solid evidence behind it: caffeine still raises cortisol whenever you drink it, and regular coffee drinkers largely adapt to that effect anyway. Delaying your first cup is a harmless experiment, not a rule the science requires.
And plenty of people drink coffee at dawn with no ill effects; if you are running short on sleep, caffeine right away genuinely helps. But if your morning cup seems to do less than it used to, moving it an hour later costs nothing to try.
Individual variation is enormous. Genetics determine how quickly your liver enzymes clear caffeine, and habitual drinkers metabolize it faster than occasional ones. Two people can drink the same cup at 4 p.m. and one sleeps fine while the other stares at the ceiling, so treat any rule of thumb as a starting point.